EPISTEMOLOGICAL DIMENSION APPLIED TO SOCIAL MEDIA PROCESSES OF A FACEBOOK ACADEMIC GROUP

Abstract

Educational institutions are incorporating social media processes in their strategies, as a source of knowledge from the socialization between the various roles. It is because of that methodologies are sought, such as those used in Knowledge Management, which supports the integration of new processes to the dynamics of their needs. In this document, the KoFI methodology is used to identify the elements involved in the epistemological dimension and establish a correspondence between the knowledge flows with the social media processes and the technological tools used to discover, collect, prepare and analyze data. It is concluded that the implementation of Knowledge Management provides a complement to execution of the activities of the social media processes, making a theoretical-practical contribution to the adoption of social networks in the communication of an academic group. As well as analyzing shared content and Facebook posts based on engagement.